The Leadalise blog

Field notes on B2B buying signals, deal timing, and signal-based selling — for small teams that need to reach the shortlist first.

Most B2B deals are decided before the first call. Here is what the research says about why reaching a buying window early beats more outreach.

B2B buying signals: what they are and which ones matter

A plain guide to the main B2B buying signals — hiring, funding, leadership change, headcount growth — what each means and how long each stays useful.

Sales reps spend most of their week not selling, and account research is a big reason. Here is the arithmetic for a team of one to three people.

A practical guide to defining an ICP by industry, size, and function — the common mistakes, and why a sharp ICP makes buying signals useful.